Beyonce Will Take Us On A 'Heat Rush'

Because of the success of Beyonce's first fragrance, B will release a new fragrance with the fitting name of 'Heat Rush'.

Set to release February 2011, it's reportedly more of a lighter "everyday fragrance", as opposed to her thicker super spicy original fragrance Heat.

Coty Fragrance’s senior vice president Steve Mormoris told Women's Wear Daily, “It is our intent to continue building this brand. We see Beyonce as a pillar of our fragrance business.”

Marketing Director at Coty, Marsha Brooks, added, “We know going in [to the launch of Heat Rush] that Beyoncé has huge appeal to women 18 to 24 years old, but we expect it to be bought by both younger and older women. This is a young, fresh, less-serious scent.”